Email Marketing & Automation
Why you need this:
As a new website owner, email marketing and automation are essential tools for growing your audience and turning visitors into customers. They let you collect leads through sign-up forms, send personalized welcome emails, and stay in touch with your audience - automatically. Instead of manually following up, you can set up smart workflows that nurture relationships, promote your services, and drive consistent traffic back to your site - all while you focus on creating and building your business.
Kit Inc. (Formerly ConvertKit)
Our Recommendation (creator-friendly)
Powerful email marketing built specifically for creators. Set up landing pages, automations, and subscriber funnels with ease.
We’ve personally used Kit to run all of our automation emails and it’s been SOOOO helpful, not having to manually follow up with purchases or having to do any background admin is a life-saver. The platform is super intuitive and easy to use - everything from setting up simple sequences to creating more advanced automations feels seamless.
Whether you’re growing your newsletter audience or selling products (physical or digital), it’s a tool we genuinely recommend because we use it ourselves every day. They also offer a free trial so you can try it out before you decide to do anything else.
Best for:
Creators, coaches, and digital product sellers who want email marketing that feels intuitive, not technical.
Flodesk
Our Recommendation (most aesthetic)
Flat pricing, stunning email templates, and drag-and-drop workflows.
While we don’t use Flodesk every day, we’ve set it up for client projects and have been really impressed. The big advantage with Flodesk is the design flexibility - you the most control over how your emails look and feel, which is often the most important part of how your brand shows up in someone’s inbox.
If beautiful, on-brand emails/automations are a priority, Flodesk is worth a try. Using our link, you’ll get 50% off your first year (automatically applied at checkout), plus you can explore it free for 14 days to see if it’s the right fit.
Best for:
Designers, creatives, and brand-led businesses who want beautiful emails with zero tech stress.
MailerLite
Our Recommendation (budget-friendly automation)
A simple, powerful email platform with automations, landing pages, and great deliverability — without breaking the bank.
MailerLite is a fantastic choice (and another one we have personally used) if you’re just getting started with email automation. It’s really budget-friendly - their free plan is an easy way to test things out, and even when you upgrade, plans start around $7–$14 a month, which is much cheaper than a lot of other platforms that do the same thing. It’s simple to use, reliable, and a great option if you want to grow your list without overspending.
P.s You’ll also receive $20 off if you decide to upgrade to a paid plan using our link below.
Best for:
Freelancers, startups, and solopreneurs who want all the essentials at a low monthly cost.
